Tag Archives: work

Between high-profile awards shows and TV series like Mad Men , more and more of the American population are coming to realize the glamor of the advertising industry — and there’s perhaps no role more inspiring, frustrating and, yes, sometimes glamorous, than the role of an advertising creative. Advertising creatives fall into two main branches: copywriters, who are responsible for coming up with creative concepts and writing copy for ads (as necessary), and art directors, who work with copywriters to fashion visual solutions to creative problems. Good copywriters and art directors are often promoted to become creative directors (CDs), executive creative directors and, ultimately, chief creative officers (CCOs). Of course, creatives don’t run the entire advertising creation process; they work with talented teams of account managers, producers, project managers, brand planners and more to oversee branding and creative work for clients.