Tag Archives: the social analyst

Apple, iPhone 4 and the Antenna: What’s Next?

By admin | Published: July 17, 2010
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Now that the iPhone 4 press conference has wrapped up and we’re all going to get free iPhone cases , it’s time to decompress and look at the big picture for Apple and the iPhone 4. In the nearly 90-minute presentation and Q&A, Steve Jobs provided a compelling and mostly frank defense of his company’s device, which he said is “perhaps the best product we have ever built.” He admitted that there was a problem but put it in the context of other competitive smartphones, which he said have similar issues. He addressed the concerns of unhappy customers with an offer of free cases and an option for users to return their iPhones
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In Defense of Facebook

By melissa | Published: May 16, 2010
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. All eyes are on Facebook. Ever since Facebook revealed Facebook Open Graph , the world’s largest social network has been getting hammered by tech pundits, mainstream media, and its users . Facebook’s used to this type of uproar after it changes something, but in my time tracking Facebook, I’ve never seen anything like this. Not even the Facebook News Feed fiasco of 2006 had U.S.
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Could Apple Actually Beat Google in Mobile Advertising?

By melissa | Published: April 7, 2010
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. On Thursday, Apple will unveil iPhone OS 4.0 . It’s not the only thing the company is expected to reveal, though. As we wrote last week, Apple is slated to launch its iAd mobile advertising platform , based off of its acquisition of Quattro Wireless in January
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On Google’s Impending China Decision, and How It Has Lost Its Impact

By melissa | Published: March 13, 2010
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Two months ago, Google threatened to shut down its China search engine over censorship . Yet until today, its China search engine has stayed up with results still censored. Now the search company is finally expected to announce that it’s going to actually follow through and slowly shut down its China search engine. So why does it feel like Google’s impending decision will not have the impact it could have had two months ago
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Google vs. Yahoo: Who Has the Right Social Strategy?

By melissa | Published: March 8, 2010
The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Facebook; Twitter; LinkedIn; YouTube; Wordpress: these companies, built from the ground-up, are mainstays in social media. None of them were created by a large tech company, and all but one remains independent. It’s an interesting phenomenon, when you think about it. Large tech companies have had limited to no success creating their own social media home runs.
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