Tag Archives: social networking

Social Networking Usage Surges Globally [STATS]

According to the  Nielsen Company , the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year. In arriving at that conclusion, Nielsen measured social network usage per person across 10 countries and compared that to data from the same time last year. When looking at specific countries, Italy tops the charts with social network time per person just under six and a half hours per month (6:27:53), and Australia is a close second (6:02:34)
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Apple patent reveals iGroups location-based social networking for iPhone

Apple patent applications are usually pretty dry, but it looks like a new one turned up by Patently Apple has a bit more user-focused meat to it -- it describes a location-based social networking app called "iGroups," which lets groups of people share data amongst themselves using a service like MobileMe. Once group members are identified and linked up, they can securely share information and users carrying devices without GPS-abilities will be able to triangulate their position using the positions of other GPS-enabled devices in the group. Of course, the actual patent itself is focused on the cryptographic key system that protects all the data, and we're pretty sure the "iGroups" name is just a placeholder for now -- we'd guess the developer of the iGroups app currently in the App Store hopes so too -- so how this winds up in a shipping product is totally up in the air, but our interest in what iPhone OS 4.0 may hold has certainly been piqued once again.
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Fisher Price Launches iPhone Apps For 2-Year-Olds

How many 2-year-olds do you know with an iPhone? Fisher Price seems to think there’s a fair few out there, as it’s released three new iPhone apps aimed at kids aged between two and five. Perfect for keeping tots happy for five minutes or so on the go, there’s See’n Say [iTunes link], which lets little ones spin a virtual arrow to identify animals; Little People Farm [iTunes link], based on the original toy with three mini-games and two themed songs; and Chatter Telephone [iTunes link], an iPhone version of the familiar plastic Fisher Price phone. Fisher Price is also looking to score with social networking moms and dads with a new Facebook application . The ad-supported “Moments to Share” app lets parents record kids’ milestones and special moments in a “dynamic timeline” made up of photos, videos, dates, captions and stories that they can chose to share with their Facebook friends.
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Italian Police Use Facebook to Capture Mafia Fugitive

Suspected Italian mafioso Pasquale Manfredi was apprehended in the southern region of Calabria thanks to his Facebook contacts. Many are concerned with the privacy implications of sharing information online, and criminals increasingly have cause to be more concerned than anyone — as Manfredi could probably tell you. BBC News reports that Italian police have used the suspect’s network of connections on the popular social networking site to ascertain his whereabouts. One of the country’s top 100 most-wanted suspects, Manfredi was reportedly arrested trying to escape from the rooftop of an apartment complex in the city of Crotone. It’s not the first time Facebook has been used to locate a suspect: a careless robber in Pennsylvania was nabbed after updating his Facebook status inside the victim’s home, a Facebook death threat led to an arrest in Colombia, and a British man who taunted police on Facebook was apprehended by Scotland Yard.
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How PR Pros Are Using Social Media for Real Results

The Real Results series is supported by Gist , an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here . PR professionals use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter , Facebook , YouTube and other social sites have quickly become important tools in a PR professional’s overall toolkit.
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Etacts Adds Contact Info, Social Networking, and Handy Statistics to Your Gmail Sidebar [Downloads]

If you ever thought previously mentioned Xobni looked cool, but you prefer Gmail to Outlook, free Gmail plugin Etacts adds many of the same features. You get social information, conversation history, and advanced sending preferences right in your Gmail sidebars. More
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4 Ways the Entertainment Industry is Getting More Social

David A. Yovanno is the CEO of Gigya, Inc. , a leading social optimization platform for online business. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com. Now that most social networks are supporting functionality on third party sites — via Facebook Connect , Sign in with Twitter , Yahoo! Open Strategy, MySpaceID, and other similar technologies — entertainment companies are experimenting with a variety of approaches
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The Making Of Heineken’s Amazing Soccer Swindle [VIDEO]

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by any means necessary) to attend.
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Pete Cashmore Talks Twitter, Location and Mashable on Time.com [VIDEO]

It seems that the question on everyone’s mind over at SXSW this year is: What will be the next Twitter ? Well, as our own Pete Cashmore said the other day during an interview with Bloomberg, and during a recent interview with Time.com ’s Dan Fletcher: It’s all about location . Twitter still remains a SXSW legend, even though some point to stats demonstrating that Twitter’s web traffic has been leveling off as of late. Still, the microblogging site asserts that it’s going as strong as ever, arguing that the true rubric for success is the number of tweets being sent out as opposed to the number of people logging on to Twitter via a web browser. Now, location-sharing services like Foursquare seem to be creating a ton of buzz down South.
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Seesmic Announces Silverlight Desktop Platform with Plugins

Seesmic demonstrated a new desktop client for Twitter , Facebook and LinkedIn today. Since it’s based on Microsoft’s cross-platform Silverlight software, it works on both Windows and Mac computers. Seesmic has also opened the software up to third-party plug-in development. Seesmic is currenly best known for Microsoft .NET-based Seesmic for Windows, which many Twitter users consider one of the best Twitter clients for that operating system.
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