Tag Archives: social

MySpace’s New Tech Strategy, and Who It’s Hiring to Implement It

Ever since Owen Van Natta stepped down as CEO of MySpace last month, there has been a lot of speculation surrounding the future of the social networking site. Can it function with two co-presidents? Can it turn things around and restart its growth?
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Mashable’s Weekly Guide to Social Media & Web Events

It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership
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The Fully Sick Rapper: Viral Vids Are the Remedy [INTERVIEW]

What would you do if you found out that you had an extremely contagious disease that required you to remain in quarantine for several months? If you’re like most people, you would probably cry and cry and cry… and then curl up in the corner and commence eating your hair. But if you were Christiaan Van Vuuren (a.k.a. The Fully Sick Rapper), you would make a series of kick-ass viral rap videos that would launch you into the firmament of Internet stardom.
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Classmates.com settles suit over misleading e-mails

In 2008, the social networking site Classmates.com found itself on the receiving end of a class action lawsuit that focused on its membership recruitment tactics. The company has now settled the suit via the typical mechanism: trivial discounts to the affected parties, and some hefty legal fees. But, as part of the settlement, the company will have to abide by an agreement that's specific enough to dictate how it will set browser cookies on its members' computers.
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UN Social Media Envoy to Raise Awareness for Malaria

Tomorrow, the United Nations will be announcing a special Social Media Envoy group that will use the power of social media over the next year to raise awareness for malaria control in African countries. The special envoy is made up of well-known figures from both the social web and broadcast media, including Mashable’s own Pete Cashmore . Those that have joined the group have pledged to take one “social” action — such as a tweet or a Facebook post — every month for the next year starting from World Malaria Day on April 25, which last year saw Malaria No More also use Twitter for the cause.
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Inside the New Digg: An Interview with CEO Jay Adelson

At last night’s “Bigg Digg Shindigg” in Austin, TX, Digg CEO Jay Adelson briefly revealed plans for a massive overhaul of the social news site. This morning, I had an opportunity to chat with Adelson in-depth about the new Digg and what users, publishers, and the web as a whole should expect. To sum it up, Adelson says the new strategy will “enable social curation of all the world’s content and the conversation around it.” To get there though, Digg has re-built its entire site from the ground up, with dramatic changes that will be rolled out over the coming weeks and months. New User Experience The days of the Digg homepage as we know it – the most recently popular stories on the service as a whole – are numbered. The site is shifting towards a personalization model, where the homepage will be based on characters like a user’s interests, location, who they follow not only on Digg but services like Twitter and Facebook, and other “signals” from around the web like retweets, Facebook shares, and more.
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Classmates.com Agrees to $9.5 Million False Advertising Settlement

Classmates.com — the website that promises to reunite people with their mullet-haired friends of youth — has agreed to pay out a $9.5 million settlement for a lawsuit dating back to 2008 accusing the company of “false advertising” through “deceptive” marketing emails. The problems for Classmate.com began back in late 2007 , when San Diego resident Anthony Michaels received an email from the social networking company informing him that his old classmates were trying to contact him. In order to see who and why, Michaels had to upgrade to a “Gold Membership.” However, upon forking out to do so, he discovered that nobody was trying to get in touch; it was just a dubious marketing ploy from Classmates.com. Michaels initiated a false advertising lawsuit against Classmates.com, which became a class action suit that anyone who suffered the same fate as the plaintiff could sign up for. Fast forward to today: although Classmates.com has admitted no wrongdoing as part of the proposed settlement now waiting for U.S.
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On Google’s Impending China Decision, and How It Has Lost Its Impact

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Two months ago, Google threatened to shut down its China search engine over censorship . Yet until today, its China search engine has stayed up with results still censored. Now the search company is finally expected to announce that it’s going to actually follow through and slowly shut down its China search engine. So why does it feel like Google’s impending decision will not have the impact it could have had two months ago
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Danah Boyd: How Technology Makes A Mess Of Privacy and Publicity

Today at SXSWi, keynote speaker Danah Boyd took the stage to talk about privacy and publicity, and how they intertwine online. Boyd is a Social Media Researcher at Microsoft Research New England, and has studied this space extensively for years. It was a compelling talk that challenged the notion that personal information is on a binary spectrum of public or private. To help underscore her points, she recalled and discussed a number of major privacy blunders from Facebook and Google. You can find my notes from the presentation below.
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Foursquare Opens Up Its Firehose A Bit. Social Great Takes A Drink.

There’s been a lot of hoopla over the past couple of years about Twitter’s so-called “firehose.” Essentially, it’s an open stream of all their data that is provided to developers to use for third-party apps. Foursquare has a firehose of its own, but access to it has been on lock down. Today, for SXSW, Foursquare opened up its firehose a bit more. Social Great , a service which tracks trending places in cities back on location data, has just gotten access to this firehose of data. This allows them to show in realtime the trending places throughout Austin, Texas, where SXSW is taking place
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