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Tag Archives: publisher
How the Fashion Magazine Industry Plans to Profit from Digital This Fall
After collectively losing nearly a quarter of their ad pages in 2009, fashion magazines are poised to make a big comeback in ad sales in 2010 — but the recovered revenue may not come from print sales. Instead, the publishers of major U.S. fashion magazines are ramping up their digital and mobile offerings to meet advertisers’ increasing demands to reach consumers on those platforms. “Digital platforms are increasingly attractive to advertisers who demand accountability and want compelling, innovative programs that make consumers pay attention,” InStyle Publisher Connie Anne Phillips explained
Posted in Mashable Also tagged Facebook, luxury, mobile, publishing, stylefeeder, time inc., Twitter Leave a comment
Climatologist sues, wants paper to erase all traces of libel
It's probably an unfortunate measure of the quality of modern journalism that few of us would be surprised to hear that an editorial on a politically controversial topic contained significant factual inaccuracies. But climate change seems to have reached the point where even some apparent facts have become points of contention, and at least some reporters have become comfortable with simply making things up and ascribing their imaginings to credible scientific sources. Apparently fed up with similar practices in editorials produced by Canada's National Post , a climatologist has now sued the publisher for libel and defamation.
Posted in Technology Also tagged climate-change, copyright, editorials, internet, libel, national-post, science, sciencejournalism, scientist, the-copyright Leave a comment
Apple vs. Amazon: The E-Book War Rages On
The e-book war between Amazon.com and Apple is getting uglier . Dennis Johnson cites a report in Publishers Marketplace (subscription required) that alleges that Amazon.com is telling publishers that if they switch to an agency model (ala Macmillan ) , they will lose Amazon as a platform for both e-books and print. This battle, which in many ways mirrors similar struggles between record labels and online music stores, underscores some of the challenges that moving into widespread digital distribution for a formerly non-digital product can bring. The Agency Model Conundrum Recently, Macmillian’s CEO John Sargent explained the agency model, as it relates to e-book sales, in his blog : “Starting at the end of March, we will move from the ‘retail model’ of selling e-books (publishers sell to retailers, who then sell to readers at a price that the retailer determines) to the ‘agency model’ (publishers set the price, and retailers take a commission on the sale to readers).” In other words, Macmillan wants to be able to control how much digital books are sold for on a per-book basis. Much like music publishers fought (and eventually won) the right to sell certain digital tracks or digital albums for more (or less, in some cases) than the $0.99 per track/$9.99 per album standard, publishers want that same control
Posted in Mashable Also tagged amazon-com, apple, business, ipad, kindle, Mashable, publishing Leave a comment
Web Publishing Startup DocStoc Now Offers Branded Viewers To Users
Web publishing startup DocStoc is launching a customized document viewer today, allowing anyone to create easily embeddable, branded document viewers. The new feature is open to all DocStoc users and offers the ability to customize the logo, buttons, links, and color of the viewer. The viewer itself is fairly sleek and resembles DocStoc’s normal document viewers. Users can directly download documents from the viewer and DocStoc will automatically convert any convert historical embeds with Docstoc. For example, all of the documents we’ve embedded with our TechCrunch DocStoc account will now include our branded viewer.
Posted in Technology Also tagged ability, Advertising, branded-viewers, docstoc, documents, feature-appears, from-the-viewer, million-uniques, new-marketplace, normal-document, viewer Leave a comment
Can E-readers and Tablets Save the News?
Sales are robust for e-readers and there is no shortage of tablets yet to launch, including the new Apple iPad . But will strong sales translate into a boost for the media industry? If media organizations do it right, the potential could be there for e-readers and tablets to become a viable revenue source. However, it may take a dramatic shift in the way publishers view digital content and their online business models
Posted in Mashable Also tagged amazon-kindle, apple, business, georgia, Mashable, mobile 2.0, news, Technology, university Leave a comment
Amazon’s Exclusive New Publishing Deal Threatens to Fracture E-book Market