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Tag Archives: Facebook
Facebook and Twitter Making a Major Impact on Purchase Decisions [STATS]
A new study shows that those who are fans or followers of a brand on Facebook or Twitter, respectively, are significantly more likely to buy products and services or recommend the brand to a friend. Specifically, the study by Chadwick Martin Bailey and iModerate Research Technologies found that consumers are 67% more likely to buy from the brands they follow on Twitter, and 51% more likely to buy from a brand they follow on Facebook . Moreover, they’re 79% more likely to recommend their Twitter follows to a friend, and 60% more likely to do the same on Facebook: Of course, those findings might be a bit overstated — many people actively seek out the brands they’re already fans of and follow or fan them on Twitter and Facebook. But there’s still much to be said for the mindshare that engaging those existing brand enthusiasts on social media sites creates, in turn keeping them active
Posted in Mashable Also tagged bit-overstated, from-the-brands, Mashable, research, Social Media, statistics, trending, Twitter Leave a comment
Twitter Will Be Available in China…Someday
While most of the world happily enjoys the Internet’s free services such as Twitter, YouTube, Facebook and Google, in China these are either inaccessible or might become so in the following months. And, as shown by Google’s recent squabble with the Chinese government, it can be very hard to operate in the world’s most populous country. But Twitter’s Jack Dorsey has faith that Twitter will be able to operate in China, although it’s currently blocked by the government. At a New York panel discussion on social media and digital activism, Chinese activist Ai Weiwei asked Dorsey whether they can promise availability of Twitter in China . Dorsey said: “I would say yes.
Posted in Mashable Also tagged cautious-answer, chinese, news, Social Media, such-as-twitter, Twitter Leave a comment
Pete Cashmore Talks Twitter, Location and Mashable on Time.com [VIDEO]
It seems that the question on everyone’s mind over at SXSW this year is: What will be the next Twitter ? Well, as our own Pete Cashmore said the other day during an interview with Bloomberg, and during a recent interview with Time.com ’s Dan Fletcher: It’s all about location . Twitter still remains a SXSW legend, even though some point to stats demonstrating that Twitter’s web traffic has been leveling off as of late. Still, the microblogging site asserts that it’s going as strong as ever, arguing that the true rubric for success is the number of tweets being sent out as opposed to the number of people logging on to Twitter via a web browser. Now, location-sharing services like Foursquare seem to be creating a ton of buzz down South.
Posted in Mashable Also tagged Mashable, pete-cashmore, sees-dominating, Social Media, social networking, sxsw, Twitter Leave a comment
“Earth Days” PBS Documentary to Premiere on Facebook
Feature-length documentary film Earth Days will premiere on Facebook with a live video stream and a chat at 8 PM EST on April 11, more than a week before the over-the-air PBS television premiere at 9 PM EST on April 19. The film chronicles the history of Earth Day in the United States and investigates issues related to the today’s American environmentalism movement. It has been playing the festival circuit and in select theaters for months, leading up to its PBS American Experience premiere. Earth Days has pulled a 70 rating on Metacritic — “generally favorable reviews.” The Facebook event will use a new social streaming platform provided by a company called Brand Networks
Posted in Mashable Also tagged brand-ntworks, documentary, earth, earth-days, festival, history, Mashable, robert stone, television Leave a comment
9 Killer Tips for Location-Based Marketing
Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners. So-called “lo-so” networks like Foursquare , Loopt , and Gowalla enable any business with a physical location to not only communicate with customers online, but actually get more of them to walk in the door — and that’s exciting. The question any brick-and-mortar business owner should be asking him or herself is no longer “Should I use lo-so networks?” It’s “How do I do it?” The following tips are essential to getting started
Posted in Mashable Also tagged google-latitude, image, location, mobile 2.0, people, social network lists, Twitter, virtual Leave a comment
Apple App Store Has Twice as Many Apps as Facebook [STATS]
A study by mobile application analytics company Flurry reveals that Apple’s App Store now has more than twice the number of applications as the Facebook Platform , despite Facebook ’s much larger market of users. Flurry estimates that as of its eighteenth month this January, the App Store for iPhone , iPod touch and (shortly) iPad devices has 140,000 applications, while the Facebook Platform only reached 60,000 apps in 18 months. The discrepancy might exist because the App Store provides a clearer path to revenue and return on investment than Facebook’s until-recently ad-supported application platform. Regardless, the difference is surprising because Facebook has 400 million users, while the iPhone OS used by App Store applications has significantly fewer. iPad Spurs Increased Developer Activity The report revealed that the gap is only going to grow, as developer activity for App Store software has increased 185% since Apple announced its iPad device
Posted in Mashable Also tagged apple, apple-app-store, application platform, backgrounds, developers, facebook platform, ipod touch, store Leave a comment
Mashable’s Weekly Guide to Social Media & Web Events
It’s a brand new week, which means it’s time for Mashable’s guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Is your event not on this list? Contact us at least one month before your event and let’s establish a media partnership
Posted in Mashable Also tagged attention, business, code, Design, marketing, music, networking, search, social, Technology, tools Leave a comment
Facebook To Open First Offices in Asia
Over at the official Facebook Blog, the company has announced that it will open new offices in Hyderabad, India. This announcement comes just days after Facebook confirmed that it will also be setting up shop in Austin, Texas . Both the India and Austin offices will be hiring online sales and operations staff. With more than 400 million users , Facebook has experienced serious growth over the last few years.
Posted in Mashable Also tagged announcement, both-the-india, business, channels, chicago, dallas, sydney, venice-beach Leave a comment
4 Ways the Entertainment Industry is Getting More Social