Tag Archives: benefits

HP rolls out ‘Let’s Do Amazing’ ad campaign

We'd already gotten word of HP's new $40 million "Let's Do Amazing" ad campaign earlier today , but the company has just now rolled out its first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP's consumer products (including a trip to a UPS sorting facility and the Venetian's IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio -- not to mention a little beatboxing from Rhys Darby of "Flight of the Conchords," who serves as the host of the ads. Head on past the break to check out the Dre ad and HP's introduction video, and hit up the link below for the rest of the series.
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Google Beats ‘Em AND Joins ‘Em With DocVerse Acquisition [Google]

Google's shopping spree continues. This time they've picked up a company called DocVerse, whose software will eventually allow seamless interoperability between Google Docs and Microsoft Office . That's right, Microsoft... the call is coming from inside the house . You can already store and share Office files through Google Docs, but DocVerse adds the functionality of letting users collaborate directly on Office documents
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NVIDIA’s Optimus technology shows its graphics switching adroitness on video

Explaining automatic graphics switching and the benefits thereof can be a somewhat dry affair. You have to tell people about usability improvements and battery life savings and whatnot... it's much more fun if you just take a nice big engineering board, strap the discrete GPU on its own card and insert an LED light for the viewer to follow. NVIDIA has done just that with its Optimus technology -- coming to a laptop or Ion 2-equipped netbook near you -- and topped it off by actually pulling out the GPU card when it wasn't active, then reinserting it and carrying on with its use as if nothing had happened.
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Biofuel expansion would send cattle into the rain forest

Biofuel production in the US has met with fairly mixed success, as the cost and fossil fuel use of corn-based ethanol has severely cut into the benefits provided by avoiding the use of fossil fuels. It's been a somewhat different story in Brazil, which has embraced ethanol derived from sugarcane and seen more promising results. The government has set aggressive targets for both ethanol and biodiesel production, but a study that will be published in the Proceedings of the National Academies of Science later this week urges caution: unless the goals are met through an integrated agricultural strategy, they'll drive deforestation that will offset most of the benefits. The study looked at the expansion of the two crops that are expected to drive biofuels growth in Brazil: sugarcane for ethanol, and soy beans for biodiesel.
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Nissan introducing low-cost navigation systems this January

Now here's a good idea: a built-in GPS navigation system that's actually priced to move. Co-developed with Bosch , Nissan has put together a $400 option with a 5-inch touhcscreen, Bluetooth support for phones, USB connectivity for media players, iPod integration, XM Satellite and NavTraffic. The Detroit News was certainly impressed, testing it on a new Sentra and calling it a moment where the benefits of the built-in nav systems outweigh the costs -- although the display was maybe a bit too small for its liking. Look for it to these to hit in some of its lower-priced models starting this January. Hit up the source link for the full impressions
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Get Quality Review And Constructive Feedback On Your Concepts With Concept Feedback

Getting ready to launch a brand new concept? Would you like to know what other professionals think before you release it to the world? Concept Feedback is designed specifically for you.
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Social Media Can Change The World Through Common Ground

J.R. Johnson is founder and CEO of Lunch.com , a user generated content platform focused on finding common ground, and host of the Lunch for Good event series. There’s been a rising interest in the concept of “social media for social good.” In large part, that discussion has been focused on cause-related social good. I have a different take, related more to the greater good of humanity as a whole. To my view, the Internet, specifically social media, has the potential – and responsibility – to make the world more thoughtful and tolerant by showing people their shared common ground.
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Post a Haiku on Twitter; win Xbox 360, home theatre system

On Monday, Microsoft will officially announce the launch a contest on Twitter that asks users to write a haiku (traditional 5-7-5 syllable haiku format is encouraged, but not required) that does not exceed 140 characters, captures the benefits of Windows Server 2008 R2, and will award the best writer an Xbox 360 Elite and a home theatre system. The contest is limited to 18+ year-old residents of the 50 United States and the District of Columbia. The only other limitation is that you are not a Microsoft employee, the immediate family of a Microsoft employee, or are not organizing the contest.
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Building a NAS? Skip the Performance Drives [Nas]

A while ago I was considering putting low-powered 5400 RPM drives into a NAS. I was worried about performance, but Tom's Hardware shows us that drive speed isn't the bottleneck, and how slower drives can even beat faster ones. The main bottleneck in any NAS is the RAID engine. Since many NAS units don't include a dedicated controller, oftentimes the speed of the drive just doesn't matter. If you're using a blazing-fast hardware RAID card in your own custom built setup, then drive speed might make a difference
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