Tag Archives: antenna-problem

The Social Analyst is a weekly column by Mashable Co-Editor Ben Parr , where he digs into social media trends and how they are affecting companies in the space. Now that the iPhone 4 press conference has wrapped up and we’re all going to get free iPhone cases , it’s time to decompress and look at the big picture for Apple and the iPhone 4. In the nearly 90-minute presentation and Q&A, Steve Jobs provided a compelling and mostly frank defense of his company’s device, which he said is “perhaps the best product we have ever built.” He admitted that there was a problem but put it in the context of other competitive smartphones, which he said have similar issues. He addressed the concerns of unhappy customers with an offer of free cases and an option for users to return their iPhones