Tag Archives: Advertising

3 Winning Alternatives to Online Sweepstakes

Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass , which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump , and works for the Real Time Marketing Group . For some time now, companies have been utilizing online promotions as a means to increase brand excitement and build a strong following. While there are many different types of promotions, sweepstakes appear to be more and more popular
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100+ Upcoming Social Media & Tech Events

Every week, Mashable puts together a calendar of upcoming social media and web events, parties and conferences. Would you like to have your conference or event listed here? If so, please contact us at least one month before your event to establish a media partnership.
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Honda Takes Social Gaming for a Test Drive

It’s not unusual for a large car company like Honda to advertise its newest release on a billboard — unless, of course, that billboard exists in a virtual gaming community on Facebook . To promote the U.S. launch of its latest sport hybrid coupe, the Honda CR-Z, the company initiated a two-month advertising campaign in Car Town , a newly released Facebook game that allows players to use virtual currency to purchase, customize and store hundreds of vehicles in their own virtual garages. Players can then use these vehicles to take road trips and complete challenges to earn points to purchase additional vehicles and car-related products and services
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50+ Web Development, SEO, Social Media and Sales Job Opportunities

If you’re seeking a job in social media, we’d like to help out. For starters, Mashable’s Job Lists section gathers together all of our resource lists, how-tos and expert guides to help you get hired. In particular, you might want to see our articles on How to Leverage Social Media for Career Success and How to Find a Job on Twitter . But we’d like to help in a more direct way, too.
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Facebook Faces Class Action Lawsuit Over “Like” Buttons

A class action lawsuit has been filed against Facebook in a Los Angeles County Superior Court alleging that the company commercially misappropriated the names and likenesses of minors without parental consent. The plaintiffs are seeking financial restitution for revenues and profits the company and third-parties earned from the alleged charges. In the suit , David Cohen v. Facebook (case #BC444482), the plaintiffs argue that there have been more than one million instances where Facebook has misappropriated a minor’s name or likeness for profit
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4 Beer Companies with Social Media On Tap

Terry Lozoff is President and CEO of the digital marketing agency Antler . He has worked with many forward-thinking brands including Miller Brewing Company, Liberty Mutual, Magners Irish Cider and GlobalPost. Beer is all over social media. From Facebook and Twitter , to YouTube and beyond, beer has staked its claim in the social media and digital world.
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4 Beer Companies with Social Media On Tap

Terry Lozoff is President and CEO of the digital marketing agency Antler . He has worked with many forward-thinking brands including Miller Brewing Company, Liberty Mutual, Magners Irish Cider and GlobalPost. Beer is all over social media. From Facebook and Twitter , to YouTube and beyond, beer has staked its claim in the social media and digital world.
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Snoop Dogg Promotes “Mafia Wars” by Blowing Up a Truck [VIDEO]

Last week, rapper Snoop Dogg promoted the social online game Mafia Wars by blowing up an armored truck in the middle of the Nevada desert. Video of the event garnered 2 million live views on Ustream . Las Vegas was recently added as a playable city in the social game Mafia Wars , and game-maker Zynga has been trying to promote the expansion in creative ways. Believe it or not, Snoop Dogg’s explosive antics aren’t the most controversial or unusual gimmick; Zynga contracted ad agency Davis Ellin Advertising to distribute fake $25,000 bills on the sidewalks of San Francisco as well. Anyone who picked up the bills found a web address for the Mafia Wars website.
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“Mafia Wars” Viral Marketing Angers San Francisco City Hall

The San Francisco City Attorney wrote a letter to Zynga , makers of the online game FarmVille , accusing the company of “sidewalk vandalism” for the viral marketing campaign it used to promote the new expansion for Mafia Wars . Zynga allegedly authorized an ad agency to plant fake $25,000 bills on the sidewalks of the city on its behalf. Anyone who picked one up would find the address of the Mafia Wars website, where they could get information on Mafia Wars: Las Vegas , the new expansion pack for the online social game. The city has since had to remove the bills “at considerable expense,” according to The Wall Street Journal .
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Groupon Smashes Sales Records with Nationwide Gap Deal

Groupon launched its first national deal today, partnering with Gap to offer $50 worth of apparel and accessories at the low price of $25. The site is known for its local daily deals , often offered by small businesses including restaurants, gyms and spas. With a $1 billion valuation and more than 9.4 million Groupons sold since its launch, it has become one of the most recognized group buying sites on the web. The company has had great success selling local deals, but this experimental partnership could be the first step towards larger, national partnerships. We spoke with Julie Mossler , a spokeswoman for Groupon, to get some insights into Groupon’s motivations for testing out the national market.
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