Why User Competency Matters in Social Design

Adrian Chan is a Sr Fellow with SNCR.org and is a social interaction design consultant and strategist. You can follow him on Twitter @gravity7 and at his blog: gravity7.com/blog/media . In designing for social participation, we can consider user goals and needs — even interests, features, functionality, adoption and scaling issues. Best practices and popular ways of using social media guide us in our decisions. But there’s a basic concern we seem to often overlook: “What is the user good at?” We each differ in what we’re good at socially, so asking this question raises other interesting questions that can be useful in mapping the social design objectives for tools, services, social brand campaigns and more

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Why User Competency Matters in Social Design