How SMBs Can Capitalize on the Twitter Woes of the Fortune 100

By melissa | Published: November 27, 2009

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. Weber Shandwick recently released the results of their study on the Twitter accounts and behavior of Fortune 100 companies. They found that a majority of Fortune 100 companies are not following best practices, afraid to engage, and overall missing important opportunities that the medium allows. While there are thousands of businesses that get Twitter, it should come as no surprise that those at the top of the food chain are having the hardest time embracing Twitter as a medium. Fortune 100 companies have shareholders, board members, and a number of other factors that equate to red tape, making it difficult to engage in meaningful and public ways in 140 characters or less

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How SMBs Can Capitalize on the Twitter Woes of the Fortune 100

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