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From “Eraserhead” to MMS: David Lynch Goes Mobile
Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans. We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message. Spreading a Message With Mobile Video The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across
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From “Eraserhead” to MMS: David Lynch Goes Mobile