Award-winning director (and three-time Oscar nominee) David Lynch (of Blue Velvet and Twin Peaks fame) and the David Lynch Foundation Television have teamed up with mobile video marketer Mogreet to bring video MMS messages to Lynch fans. We spoke with Mogreet and the David Lynch Foundation about the technology, the purpose of the campaign and how the DLF is using social media and technology to further its message. Spreading a Message With Mobile Video The ever-increasing pace of smartphone adoption only underscores the growing importance of mobility. As we’ve seen with everything from mobile app stores to the Red Cross’s text message for Haiti campaign, mobile is an extremely valuable platform for brands and nonprofits to get their messages across
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From “Eraserhead” to MMS: David Lynch Goes Mobile
Biofuel expansion would send cattle into the rain forest
Biofuel production in the US has met with fairly mixed success, as the cost and fossil fuel use of corn-based ethanol has severely cut into the benefits provided by avoiding the use of fossil fuels. It’s been a somewhat different story in Brazil, which has embraced ethanol derived from sugarcane and seen more promising results. The government has set aggressive targets for both ethanol and biodiesel production, but a study that will be published in the Proceedings of the National Academies of Science later this week urges caution: unless the goals are met through an integrated agricultural strategy, they’ll drive deforestation that will offset most of the benefits. The study looked at the expansion of the two crops that are expected to drive biofuels growth in Brazil: sugarcane for ethanol, and soy beans for biodiesel.
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Biofuel expansion would send cattle into the rain forest